On August 14th 2024, the Peruvian Competition and Consumer Authority (INDECOPI) presented the new edition of the Guide to Advertising for Influencers, a key tool for guiding influencers and advertisers on how to engage in responsible advertising practices in the digital environment.
This new edition emphasizes the importance of adapting to evolving advertising formats on the internet, offering specific guidelines to ensure that campaigns comply with current regulations on unfair competition, consumer protection, and intellectual property.
The main changes in the new Guide to Advertising for Influencers are:
- Clear labeling of sponsored content: Terms such as “advertising” or “paid promotion” should be used to avoid confusing the audience.
- Inclusion of advertising warnings: It is essential to include warnings, especially in sectors like alcoholic beverages or gambling.
- Testimonials based on real experiences: Opinions and recommendations should reflect authentic and recent experiences.
- Respect for intellectual property: The importance of creating original content and avoiding unauthorized use of copyrighted materials is emphasized.