Recently, the Confederación Cauchera Colombiana launched the trademark CAUCHO NATURAL 100% COLOMBIANO, aimed at supporting companies that manufacture products based on natural rubber.
The natural rubber market has a direct impact on rural farmers and families, including many women who are heads of households. It also plays a key role in the substitution of illicit crops. Exports of this sector increased from USD 84 million to USD 108 million in 2023. The main export destinations are the USA, Brazil, Ecuador, and Peru.
This initiative, led by the Confederación Cauchera Colombiana, aligns with similar efforts by other organizations, such as the Federación Nacional de Cafeteros de Colombia, which manages the trademark Café de Colombia.
