Non-compliance in product safety campaigns

31 January, 2025
product safety campaigns
The Colombian Consumer Protection Authority recently announced the launch of an investigation against the representative in Colombia of a well-known car brand. The investigation arises from the alleged failure to report safety campaigns issued by the United States National Highway Traffic Safety Administration for more than 13 models.

The purpose of these investigations is to ensure that manufacturers and distributors fulfill their obligation to inform both the authority and consumers in a timely manner about potential risks to health, safety, or life that may arise from the normal use of a product.

Safety campaigns involve a business action plan to mitigate risks, which may include communication strategies, free repairs, or the product’s removal from the market.

Failure to take timely measures in these cases could result in fines of up to 2,000 legal monthly minimum wages (SMMLV).

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