Doing Business in Colombia

Consumer Edition

Doing Business in
Colombia

Consumer Edition

What Should Be Considered When Advertising Promotions and Offers?

What Should Be Considered When Advertising Promotions and Offers?

Once the promotion or offer is published, the advertiser is obliged to comply with it.
The offer or promotion must include:

  • Identification of the promoted product or service.
  • Capacity and quantity of the products.
  • Price.
  • Validity and duration.
  • If subject to availability, the number of products available should be announced.
  • Name of the offeror.
  • Requirements and conditions for delivery.
  • Any costs or charges to the consumer, if applicable.