Common forms include:

• Billboards
• MUPIs (Urban Furniture for Integrated Advertising): Panels installed at urban locations like bus stops.
• Digital screens: Monitors with dynamic ads, located in high-traffic areas like highways or shopping centers.
• Advertising vehicles: Ads placed on buses, taxis, or private vehicles.
• Projections and mapping: Using projectors to display images or videos on urban surfaces, buildings, monuments, etc.

Visual outdoor advertising provides constant, wide-reaching exposure, capturing the attention of a broad audience in their daily lives. It is especially effective in high-traffic areas, both vehicular and pedestrian, ensuring repeated message delivery to a large audience. The variety of formats and locations allows for campaign customization to maximize visual impact and meet different marketing objectives, enhancing brand visibility and boosting conversion and recognition opportunities.

While each city has its own regulations and requirements, national guidelines include:

• Define the Location: There are restrictions, such as no advertising within 200 meters of national monuments, private property, or state-owned infrastructure not designated for advertising. Other location guidelines are set by the Municipal or District Council of each area.
• Follow Regulations: Adhere to rules on the distance between billboards, distance from the road, and dimensions.
• Maintain the Advertisement: Ensure proper maintenance of the medium on which the ad is placed.
• Content Restrictions: Ads must not contain messages against national history, religions, or cultures.
• Register the Advertisement: Register the placement of the advertisement with the local authority within 3 days after installation.