The chance to win prizes motivates customers to interact with the brand. Additionally, these games are often shared on social media, which expands the campaign’s reach and attracts new customers through digital word-of-mouth.

On the other hand, promotional games allow companies to collect valuable customer data for future marketing and segmentation strategies. They offer positive experiences that encourage loyalty and promote a wider range of products or services. Creativity and innovation in these campaigns can set a company apart from the competition, providing an interactive experience and improving customer satisfaction, which increases the likelihood of return visits.

In Colombia, two types of promotional games are commonly used: skill-based and chance-based.
Chance-based Games: These are games where the outcome is not influenced by the player’s actions but rather by random results, with no other factors affecting the outcome.
Skill-based Games: In these games, the outcome depends on the participant’s effort, though it does not require exceptional skill. For example, collecting product packaging to claim a prize.

To conduct promotional games in Colombia, you must obtain authorization from Coljuegos and provide: The following information is required to make this request:

• Company details.
• Details about the contest: name of the contest, start and end dates, purpose, participation requirements, method for selecting winners, terms and conditions, and date of winner selection.
• Certificate of budgetary viability to award the prizes.
• Invoices for the prizes.
• Appointment of an auditor for the game.
• Prize valuation.
• A bond to ensure compliance with the raffle terms.
• Certificate of payment for administrative fees related to the raffle.