Juan G. received his attorney’s degree from Pontificia Universidad Javeriana (Bogotá, Colombia) in 1993. Subsequently, he obtained degrees as specialist in Commercial Law in Colombia from the Universidad de Los Andes (Bogotá, Colombia) in 1994, and specialist in Commercial Law from the Université de Paris, Pantheón-Assas, Paris II (Paris, France) in 1995. He worked in the public sector at the Superintendencia Bancaria and the Superintendencia de Industria y Comercio. In the latter, he headed on several occasions the Delegation for the Promotion of Competition, in charge of antitrust enforcement and the control of integration operations. He also served as Deputy Superintendent for Industrial Property, administering the Industrial Property System for more than four years. He participated in the drafting and issuance of Decision 486 of the Andean Community (current Industrial Property law) and its regulation for Colombia. Additionally, he participated as negotiator of the FTAA and as advisor to the national government in its negotiations before the WTO and WIPO on Industrial Property matters. He also participated in the judicial defence of the Nation in important Industrial Property cases before the Court of Justice of the Andean Community and before the Colombian Council of State. At OlarteMoure Juan G. is co-founder and co-head of the Trademark and Competition Law practice, with a team that has incorporated the highest standards of quality and service for this discipline, always in search of efficient solutions and proactive advice. This team is familiar with the internal structure of the administrative authorities, and thus ensures that the advice provided contains a unique knowledge of the Trademark Office and the Competition Authority, such as few other law firms are trained to provide. He is a professor and lecturer in Industrial Property and Competition Law. Juan G. is a member of INTA, ASIPI and ACPI, and is currently on the board of directors of the latter association.