This trend reflects a shift in business value toward knowledge-based assets, which are key drivers of competitiveness and now account for approximately 13.6% of GDP in leading economies.
At the global level, differentiated dynamics are evident: the United States leads in absolute investment, Sweden in investment intensity (as a share of GDP), and India in growth rates. In emerging economies such as Brazil, intangible assets have also gained relevance, showing significant increases in recent periods.
However, these assets remain complex to measure and manage. WIPO warns that more than 60% of intangible investment is not adequately captured.
In this context, developing capabilities to interpret signals and transform information into decision-making is becoming increasingly critical for managing business value.
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