In Chinese astrology, each year is associated with an animal that represents certain patterns of energy, movement, and behavior. The horse reminds us that progress is built through discipline, consistency, and direction. Today we reflect on what that it may mean for business, and how we can use this powerful Fire Horse year to take strategic decisions.
We wish you sustained and abundant prosperity, progress, health, and expansion. The Year of Horse of Fire knows where it is going because it has the structure to keep moving without losing balance.
May your brands gain visibility, enter new markets, and expand business and personal relationships.
What does OLARTEMOURE
recommend for your IP?
Review how IP is being
used today and secure ownership and control before scaling further, particularly when multiple entities, contracts, jurisdictions, or partners are involved.
1
Align territorial protection with actual market presence,
especially in regions where enforcement and registration are strictly jurisdictional. Latin America is a region where you and your clients may want to expand, explore, or improve. We are here for you.
2
Strengthen licensing and collaboration frameworks,
so they support growth without creating ambiguity or dependency.
3
Treat enforcement as part of growth strategy,
not as a reactive measure once value is already at risk.
4
