The 2025 Kantar BrandZ report marks 20 years of tracking the world’s most valuable brands. This year’s global Top 100 brands reached a record combined value of over $10 trillion. The report highlights how strong brands consistently outperform the market, delivering higher shareholder returns and recovering faster from crises.
Apple remains at the top, followed by Google, Microsoft, and Amazon. Moreover, the most valuable brands belong to sectors such as: i) Technology and business solutions, ii) Media and entertainment, iii) Fast food, and iv) Financial services. Reflecting the growing impact of Artificial Intelligence, Nvidia jumped reached 5th place, surpassing Facebook, and increasing its brand value by an impressive 152% compared to 2024.
Among the newcomers to the Top 100 list this year are: ChatGPT, Chipotle and Booking.com. Meanwhile, re-entrants include brands like Spotify, Adidas and Morgan Stanley.
Kantar once again highlights the essential role of brand strength in driving economic value, innovation, and cultural relevance worldwide.
