Taylor Swift is a key example of how intellectual property can be used to strengthen an artistic career. Beyond her musical talent, she has built a trademark portfolio with more than 400 registrations across 15 countries, covering everything from her name to album titles, iconic phrases, and even the names of her cats.
With the release of The Life of a Showgirl, Swift once again moved ahead legally by registering both the title and its acronym for products ranging from music to a wide variety of merchandise. Each release thus becomes a carefully designed strategy that blends art, business, and legal protection.
A milestone in her strategy was the re-recordings branded as Taylor’s Version, through which she turned her brand into a symbol of independence from her former record label. In a globalized industry, her example shows that names, titles, and creative expressions are essential trademark assets to secure control and long-term value.
