{"id":7273,"date":"2018-05-29T00:00:05","date_gmt":"2018-05-29T00:00:05","guid":{"rendered":"https:\/\/www.olartemoure.com\/?p=7273"},"modified":"2018-05-25T20:45:58","modified_gmt":"2018-05-25T20:45:58","slug":"colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies","status":"publish","type":"post","link":"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/","title":{"rendered":"Colombian Trademark Office declared the notoriety of Noel\u2019s TOSH trademark in cookies"},"content":{"rendered":"<p>On 30 April 2018 (y by means of\u00a0<a href=\"https:\/\/olartemoure.us12.list-manage.com\/track\/click?u=b44799ae064f26c13005463dc&amp;id=2e447715a7&amp;e=d1cf43e96b\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=es&amp;q=https:\/\/olartemoure.us12.list-manage.com\/track\/click?u%3Db44799ae064f26c13005463dc%26id%3D2e447715a7%26e%3Dd1cf43e96b&amp;source=gmail&amp;ust=1527366675760000&amp;usg=AFQjCNGaFsBgl9zvhImos8uayEgeQq8wgQ\">Resolution 33.705\/2018<\/a>), the Colombian Trademark Office recognized the notoriety of the TOSH sign (requested by Compa\u00f1\u00eda de Galletas Noel, part of Grupo Nutresa) to identify healthy cookies and denied registration of the TOCHE Trademark, requested by Gaseosas Postob\u00f3n.<\/p>\n<p>The decision was based on the investment in advertising made by the trademark, because the amount of money invested in advertising accounts for the wide dissemination and promotion of the brand at a national level, which made evident Noel\u2019s intention to publicize its brand in Colombia.<\/p>\n<p>In addition, the study called &#8220;360 Cookies Exercise&#8221;, carried out by the NOEL marketing team, allowed them to conclude that TOSH cookies are the first brand of the\u00a0<em>Top of mind<\/em>\u00a0of consumers, according to the presentation &#8220;Brand Equity&#8221; developed by Ipsos Connect.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 30 April 2018 (y by means of\u00a0Resolution 33.705\/2018), the Colombian Trademark Office recognized the notoriety of the TOSH sign (requested by Compa\u00f1\u00eda de Galletas Noel, part of Grupo Nutresa) to identify healthy cookies and denied registration of the TOCHE Trademark, requested by Gaseosas Postob\u00f3n. The decision was based on the investment in advertising made [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[47,50],"tags":[],"class_list":["post-7273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-trademarks-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Colombian Trademark Office declared the notoriety of Noel\u2019s TOSH trademark in cookies - OlarteMoure | Intellectual Property<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colombian Trademark Office declared the notoriety of Noel\u2019s TOSH trademark in cookies\" \/>\n<meta property=\"og:description\" content=\"On 30 April 2018 (y by means of\u00a0Resolution 33.705\/2018), the Colombian Trademark Office recognized the notoriety of the TOSH sign (requested by Compa\u00f1\u00eda de Galletas Noel, part of Grupo Nutresa) to identify healthy cookies and denied registration of the TOCHE Trademark, requested by Gaseosas Postob\u00f3n. The decision was based on the investment in advertising made [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/\" \/>\n<meta property=\"og:site_name\" content=\"OlarteMoure | Intellectual Property\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-29T00:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/olartemoure.com\/wp-content\/uploads\/2018\/05\/180525-Cookies.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diego Bernal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diego Bernal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\\\/\"},\"author\":{\"name\":\"Diego Bernal\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/#\\\/schema\\\/person\\\/b66ca4b152a396f32fd6e5c48395ce14\"},\"headline\":\"Colombian Trademark Office declared the notoriety of Noel\u2019s TOSH trademark in cookies\",\"datePublished\":\"2018-05-29T00:00:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\\\/\"},\"wordCount\":147,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/olartemoure.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/180525-Cookies.jpg\",\"articleSection\":[\"News\",\"Trademarks\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\\\/\",\"url\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\\\/\",\"name\":\"Colombian Trademark Office declared the notoriety of Noel\u2019s TOSH trademark in cookies - OlarteMoure | Intellectual Property\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/olartemoure.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/180525-Cookies.jpg\",\"datePublished\":\"2018-05-29T00:00:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/#\\\/schema\\\/person\\\/b66ca4b152a396f32fd6e5c48395ce14\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/olartemoure.com\\\/en\\\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/olartemoure.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/180525-Cookies.jpg\",\"contentUrl\":\"https:\\\/\\\/olartemoure.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/180525-Cookies.jpg\",\"width\":800,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Colombian Trademark Office declared the notoriety of Noel\u2019s TOSH trademark in cookies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/#website\",\"url\":\"https:\\\/\\\/olartemoure.com\\\/\",\"name\":\"OlarteMoure | Intellectual Property\",\"description\":\"Firma especializada en Propiedad Intelectual\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/olartemoure.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/#\\\/schema\\\/person\\\/b66ca4b152a396f32fd6e5c48395ce14\",\"name\":\"Diego Bernal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98e19bbd1dde17a81a7a8ac596fcdab15de47e6ad6983172a99e27f2b531058b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98e19bbd1dde17a81a7a8ac596fcdab15de47e6ad6983172a99e27f2b531058b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98e19bbd1dde17a81a7a8ac596fcdab15de47e6ad6983172a99e27f2b531058b?s=96&d=mm&r=g\",\"caption\":\"Diego Bernal\"},\"url\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/author\\\/dsb\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Colombian Trademark Office declared the notoriety of Noel\u2019s TOSH trademark in cookies - OlarteMoure | Intellectual Property","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/","og_locale":"en_US","og_type":"article","og_title":"Colombian Trademark Office declared the notoriety of Noel\u2019s TOSH trademark in cookies","og_description":"On 30 April 2018 (y by means of\u00a0Resolution 33.705\/2018), the Colombian Trademark Office recognized the notoriety of the TOSH sign (requested by Compa\u00f1\u00eda de Galletas Noel, part of Grupo Nutresa) to identify healthy cookies and denied registration of the TOCHE Trademark, requested by Gaseosas Postob\u00f3n. The decision was based on the investment in advertising made [&hellip;]","og_url":"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/","og_site_name":"OlarteMoure | Intellectual Property","article_published_time":"2018-05-29T00:00:05+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/olartemoure.com\/wp-content\/uploads\/2018\/05\/180525-Cookies.jpg","type":"image\/jpeg"}],"author":"Diego Bernal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Diego Bernal","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/#article","isPartOf":{"@id":"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/"},"author":{"name":"Diego Bernal","@id":"https:\/\/olartemoure.com\/#\/schema\/person\/b66ca4b152a396f32fd6e5c48395ce14"},"headline":"Colombian Trademark Office declared the notoriety of Noel\u2019s TOSH trademark in cookies","datePublished":"2018-05-29T00:00:05+00:00","mainEntityOfPage":{"@id":"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/"},"wordCount":147,"commentCount":0,"image":{"@id":"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/#primaryimage"},"thumbnailUrl":"https:\/\/olartemoure.com\/wp-content\/uploads\/2018\/05\/180525-Cookies.jpg","articleSection":["News","Trademarks"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/","url":"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/","name":"Colombian Trademark Office declared the notoriety of Noel\u2019s TOSH trademark in cookies - OlarteMoure | Intellectual Property","isPartOf":{"@id":"https:\/\/olartemoure.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/#primaryimage"},"image":{"@id":"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/#primaryimage"},"thumbnailUrl":"https:\/\/olartemoure.com\/wp-content\/uploads\/2018\/05\/180525-Cookies.jpg","datePublished":"2018-05-29T00:00:05+00:00","author":{"@id":"https:\/\/olartemoure.com\/#\/schema\/person\/b66ca4b152a396f32fd6e5c48395ce14"},"breadcrumb":{"@id":"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/#primaryimage","url":"https:\/\/olartemoure.com\/wp-content\/uploads\/2018\/05\/180525-Cookies.jpg","contentUrl":"https:\/\/olartemoure.com\/wp-content\/uploads\/2018\/05\/180525-Cookies.jpg","width":800,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/olartemoure.com\/en\/colombian-trademark-office-declared-the-notoriety-of-noels-tosh-trademark-in-cookies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/olartemoure.com\/en\/"},{"@type":"ListItem","position":2,"name":"Colombian Trademark Office declared the notoriety of Noel\u2019s TOSH trademark in cookies"}]},{"@type":"WebSite","@id":"https:\/\/olartemoure.com\/#website","url":"https:\/\/olartemoure.com\/","name":"OlarteMoure | Intellectual Property","description":"Firma especializada en Propiedad Intelectual","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/olartemoure.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/olartemoure.com\/#\/schema\/person\/b66ca4b152a396f32fd6e5c48395ce14","name":"Diego Bernal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98e19bbd1dde17a81a7a8ac596fcdab15de47e6ad6983172a99e27f2b531058b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98e19bbd1dde17a81a7a8ac596fcdab15de47e6ad6983172a99e27f2b531058b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98e19bbd1dde17a81a7a8ac596fcdab15de47e6ad6983172a99e27f2b531058b?s=96&d=mm&r=g","caption":"Diego Bernal"},"url":"https:\/\/olartemoure.com\/en\/author\/dsb\/"}]}},"_links":{"self":[{"href":"https:\/\/olartemoure.com\/en\/wp-json\/wp\/v2\/posts\/7273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olartemoure.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olartemoure.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olartemoure.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/olartemoure.com\/en\/wp-json\/wp\/v2\/comments?post=7273"}],"version-history":[{"count":0,"href":"https:\/\/olartemoure.com\/en\/wp-json\/wp\/v2\/posts\/7273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/olartemoure.com\/en\/wp-json\/wp\/v2\/media\/7275"}],"wp:attachment":[{"href":"https:\/\/olartemoure.com\/en\/wp-json\/wp\/v2\/media?parent=7273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olartemoure.com\/en\/wp-json\/wp\/v2\/categories?post=7273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olartemoure.com\/en\/wp-json\/wp\/v2\/tags?post=7273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}