{"id":4426148,"date":"2026-03-04T15:13:55","date_gmt":"2026-03-04T20:13:55","guid":{"rendered":"https:\/\/olartemoure.com\/?p=4426148"},"modified":"2026-03-05T12:15:07","modified_gmt":"2026-03-05T17:15:07","slug":"intangible-asset-market-value-study","status":"publish","type":"post","link":"https:\/\/olartemoure.com\/en\/intangible-asset-market-value-study\/","title":{"rendered":"Infographic | 2025 Intangible Asset Market Value Study"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.27.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/olartemoure.com\/wp-content\/uploads\/2026\/03\/world-care.png” alt=”world care” title_text=”world care” _builder_version=”4.27.6″ _module_preset=”default” max_width=”30%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.27.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]According to Ocean Tomo\u2019s 2025 Intangible Asset Market Value Study, intangible assets represent ~92% of the value of the companies that represent the S&P 500.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.27.6″ background_color=”#003366″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.6″ text_font=”|800|||||||” text_text_color=”#FFFFFF” text_font_size=”2em” text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”95%” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]The contrast over time is clear:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”#003366″ width=”100%” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”display:flex;” sticky_enabled=”0″ custom_css_main_element_phone=”display:flex;”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#FFFFFF” text_font_size=”1.8em” text_line_height=”1.5em” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

1975<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#003366″ text_font_size=”1.3em” text_line_height=”1.5em” background_color=”#FFFFFF” max_width=”57%” custom_padding=”0.5em|0.5em|0.5em|0.5em|true|true” global_colors_info=”{}” theme_builder_area=”post_content”]intangibles represented 17%[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”#003366″ width=”100%” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display:flex;” sticky_enabled=”0″ custom_css_main_element_phone=”display:flex;”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#FFFFFF” text_font_size=”1.8em” text_line_height=”1.5em” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2025<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#003366″ text_font_size=”1.3em” text_line_height=”1.5em” background_color=”#FFFFFF” max_width=”57%” custom_padding=”0.5em|0.5em|0.5em|0.5em|true|true” global_colors_info=”{}” theme_builder_area=”post_content”]intangibles represented 92%[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.27.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]This is what Ocean Tomo calls an \u201ceconomic inversion\u201d: value has moved from what can be touched to what can be built, designed, developed, and scaled.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.27.6″ background_color=”#003366″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.6″ text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”1.2em” text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”95%” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]This does not mean physical assets disappeared. It means that what drives valuation today is increasingly linked to assets that are not reflected on the balance sheet in the same way, such as IP, technology, data, and brand.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.27.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_blurb title=”So, what counts as an intangible asset today?” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”70px” content_max_width=”99%” _builder_version=”4.27.6″ _module_preset=”default” header_font=”|800|||||||” header_text_color=”#003366″ header_font_size=”1.7em” header_line_height=”1.3em” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_blurb][et_pb_text admin_label=”Text” _builder_version=”4.27.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]Not just \u201cIP\u201d in the classic sense, it\u2019s also everything that makes a company defensible.[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.6″ text_text_color=”#FFFFFF” background_color=”#003366″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”43%” custom_padding=”0.4em|||0.5em|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Examples of intangibles driving value:<\/span><\/h2>\n

[\/et_pb_text][dsm_icon_list list_space_between=”4px” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][dsm_icon_list_child text=”Patents and patent portfolios.” font_icon=”||fa||900″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/dsm_icon_list_child][dsm_icon_list_child text=”Trademarks and brand equity.” font_icon=”||fa||900″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/dsm_icon_list_child][dsm_icon_list_child text=”Software and code.” font_icon=”||fa||900″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/dsm_icon_list_child][dsm_icon_list_child text=”Copyright-protected content.” font_icon=”||fa||900″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/dsm_icon_list_child][dsm_icon_list_child text=”Proprietary formulas and know-how.” font_icon=”||fa||900″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/dsm_icon_list_child][dsm_icon_list_child text=”Trade secrets.” font_icon=”||fa||900″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/dsm_icon_list_child][dsm_icon_list_child text=”Data and databases.” font_icon=”||fa||900″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/dsm_icon_list_child][dsm_icon_list_child text=”Licensing structures and contractual rights.” font_icon=”||fa||900″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.27.6″ background_color=”#003366″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/olartemoure.com\/wp-content\/uploads\/2026\/03\/grupo.png” alt=”grupo” title_text=”grupo” _builder_version=”4.27.6″ _module_preset=”default” max_width=”20%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.27.6″ text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”1.2em” text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”95%” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]Often, these are developed informally first (through teams, contractors, collaborations, prototypes, and market experimentation) before they are properly structured.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.27.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]This is where legal risk usually appears, because a company may have created significant value, but still lack clarity on basic issues.[\/et_pb_text][dsm_icon_list list_space_between=”4px” _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][dsm_icon_list_child text=”Who owns the underlying IP?” font_icon=”||fa||900″ _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/dsm_icon_list_child][dsm_icon_list_child text=”Were key developments properly signed?” font_icon=”||fa||900″ _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/dsm_icon_list_child][dsm_icon_list_child text=”Can rights be enforced internationally?” font_icon=”||fa||900″ _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/dsm_icon_list_child][dsm_icon_list_child text=”Could third-party claims affect operations?” font_icon=”||fa||900″ _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/dsm_icon_list_child][\/dsm_icon_list][et_pb_text admin_label=”Text” _builder_version=”4.27.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ module_alignment=”left” max_width=”40%” border_color_all=”#000000″ border_width_all=”1px” custom_padding=”0.8em|1.1em|0.8em|1.1em|true|true” box_shadow_style=”preset7″ box_shadow_vertical=”13px” box_shadow_position=”outer” box_shadow_color=”#003366″ max_width_last_edited=”on|phone” max_width_tablet=”55%” max_width_phone=”100%”]This is also why intangible assets are central in investment and M&A. Due diligence, for example, is not only about revenue or market share, but about whether the company can actually control, defend, and monetize what makes it valuable.[\/et_pb_text][et_pb_image src=”https:\/\/olartemoure.com\/wp-content\/uploads\/2026\/03\/imagen-infografia.jpg” _builder_version=”4.27.6″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ title_text=”imagen infografia” max_width=”30%”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.27.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” text_font=”|800|||||||” text_text_color=”#003366″ text_font_size=”1.3em” text_line_height=”1.5em” sticky_enabled=”0″]Ocean Tomo\u2019s 2025 study reflects something we see constantly in practice:[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]A company can have strong sales, a solid team, and a great product, and still face major setbacks in a transaction if its intangible assets are not properly structured.[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.6″ text_text_color=”#FFFFFF” background_color=”#003366″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”43%” custom_padding=”0.4em|0.5em|0.4em|0.5em|true|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” text_font_size=”1.4em” sticky_enabled=”0″ max_width_last_edited=”on|phone” max_width_tablet=”55%” max_width_phone=”88%”]In today\u2019s market, structuring your intangible assets is what makes your value transferable.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

According to Ocean Tomo\u2019s 2025 Intangible Asset Market Value Study, intangible assets represent ~92% of the value of the companies that represent the S&P 500.<\/p>\n","protected":false},"author":5,"featured_media":4426149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[117,118,124,161],"tags":[],"class_list":["post-4426148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infografias","category-infographics","category-innovacion","category-innovation-en"],"yoast_head":"\nInfographic | 2025 Intangible Asset Market Value Study - OlarteMoure | Intellectual Property<\/title>\n<meta name=\"description\" content=\"According to Ocean Tomo\u2019s 2025 Intangible Asset Market Value Study, intangible assets represent ~92% of the value of the companies that represent the S&P 500.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olartemoure.com\/en\/intangible-asset-market-value-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic | 2025 Intangible Asset Market Value Study\" \/>\n<meta property=\"og:description\" content=\"According to Ocean Tomo\u2019s 2025 Intangible Asset Market Value Study, intangible assets represent ~92% of the value of the companies that represent the S&P 500.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/olartemoure.com\/en\/intangible-asset-market-value-study\/\" \/>\n<meta property=\"og:site_name\" content=\"OlarteMoure | Intellectual Property\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-04T20:13:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T17:15:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/olartemoure.com\/wp-content\/uploads\/2026\/03\/intangible-assets.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1601\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicole Diaz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Diaz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/intangible-asset-market-value-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/intangible-asset-market-value-study\\\/\"},\"author\":{\"name\":\"Nicole Diaz\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/#\\\/schema\\\/person\\\/39418ad779f2cd1c62156f11faaf2e31\"},\"headline\":\"Infographic | 2025 Intangible Asset Market Value Study\",\"datePublished\":\"2026-03-04T20:13:55+00:00\",\"dateModified\":\"2026-03-05T17:15:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/intangible-asset-market-value-study\\\/\"},\"wordCount\":2112,\"image\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/intangible-asset-market-value-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/olartemoure.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/intangible-assets.jpg\",\"articleSection\":[\"Infograf\u00edas\",\"Infographics\",\"Innovaci\u00f3n\",\"Innovation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/intangible-asset-market-value-study\\\/\",\"url\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/intangible-asset-market-value-study\\\/\",\"name\":\"Infographic | 2025 Intangible Asset Market Value Study - 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