{"id":4420908,"date":"2025-09-05T11:06:54","date_gmt":"2025-09-05T16:06:54","guid":{"rendered":"https:\/\/olartemoure.com\/?p=4420908"},"modified":"2025-09-05T11:07:11","modified_gmt":"2025-09-05T16:07:11","slug":"taylor-swifts-trademark-strategy","status":"publish","type":"post","link":"https:\/\/olartemoure.com\/en\/taylor-swifts-trademark-strategy\/","title":{"rendered":"Taylor Swift&#8217;s trademark strategy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; width=&#8221;100%&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; text_orientation=&#8221;justified&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/olartemoure.com\/en\/american-judge-considers-that-one-of-taylor-swifts-songs-lacks-originality-and-creativity\" target=\"_blank\" rel=\"noopener\">Taylor Swift<\/a> is a key example of how intellectual property can be used to strengthen an artistic career. Beyond her musical talent, she has built a <a href=\"https:\/\/olartemoure.com\/en\/but-i-only-bought-a-trademark-the-duty-to-inform-economic-integrations\" target=\"_blank\" rel=\"noopener\">trademark portfolio<\/a> with more than 400 registrations across 15 countries, covering everything from her name to album titles, iconic phrases, and even the names of her cats.<\/p>\n<p>With the release of The Life of a Showgirl, Swift once again moved ahead legally by registering both the title and its acronym for products ranging from music to a wide variety of merchandise. Each release thus becomes a carefully designed strategy that blends art, business, and legal protection.<\/p>\n<p>A milestone in her strategy was the re-recordings branded as Taylor\u2019s Version, through which she turned her brand into a symbol of independence from her former record label. In a globalized industry, her example shows that names, titles, and creative expressions are essential trademark assets to secure control and long-term value.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beyond her musical talent, she has built a trademark portfolio with more than 400 registrations across 15 countries.<\/p>\n","protected":false},"author":5,"featured_media":4420911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,59],"tags":[1277,1278,1279,1280,1281],"class_list":["post-4420908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademarks-2","category-newsletter-en","tag-trademark-strategy","tag-taylor-swift","tag-ts","tag-taylor-swift-portfolio","tag-trademark-portfolio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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