{"id":4419276,"date":"2025-07-11T12:20:56","date_gmt":"2025-07-11T17:20:56","guid":{"rendered":"https:\/\/olartemoure.com\/?p=4419276"},"modified":"2025-07-11T12:21:20","modified_gmt":"2025-07-11T17:21:20","slug":"secondary-meaning-for-trademarks","status":"publish","type":"post","link":"https:\/\/olartemoure.com\/en\/secondary-meaning-for-trademarks\/","title":{"rendered":"INPI on secondary meaning for trademarks"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; width=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; text_orientation=&#8221;justified&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span data-contrast=\"auto\">On June 10, 2025, Brazil\u2019s Trademark Office (INPI) introduced new regulations for recognizing \u201csecondary meaning\u201d in trademarks, referring to cases in which <\/span><a href=\"https:\/\/olartemoure.com\/en\/trademark-registration-with-acquired-distinctiveness\/\"><span data-contrast=\"none\">signs that are not inherently distinctive<\/span><\/a><span data-contrast=\"auto\"> gain distinctiveness through long-term, consistent use.<\/span><\/p>\n<p><span data-contrast=\"auto\">Effective November 28, 2025, the regulation allows companies to request recognition of secondary meaning for their signs at various <\/span><a href=\"https:\/\/olartemoure.com\/en\/changes-to-trademark-procedures-brazil\/\"><span data-contrast=\"none\">trademark procedural stages<\/span><\/a><span data-contrast=\"auto\">, including at the time of filing an application, during an appeal following a rejection for lack of distinctiveness, or during administrative nullity proceedings.<\/span><\/p>\n<p><span data-contrast=\"auto\">To qualify, applicants must demonstrate a minimum of three years of continuous use of the trademark, along with evidence that a significant portion of Brazilian consumers recognize the sign. Regarding the appropriate documents, the INPI has not yet specified what types of documentation will be accepted.<\/span><\/p>\n<p><span data-contrast=\"auto\">The ordinance also establishes an exceptional 12-month window, starting November 28, 2025, during which companies may file for secondary meaning for their signs in ongoing proceedings.<\/span><\/p>\n<p><span data-contrast=\"auto\">This development marks a significant evolution in Brazil\u2019s trademark framework, aligning with international practices.<\/span><\/p>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.mattosfilho.com.br\/en\/unico\/brazils-secondary-meaning\/\" target=\"_blank\" rel=\"noopener\">Source<\/a>.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Brazil\u2019s Trademark Office (INPI) introduced new regulations for recognizing \u201csecondary meaning\u201d in trademarks<\/p>\n","protected":false},"author":5,"featured_media":4419278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,50,58,59],"tags":[],"class_list":["post-4419276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademarks","category-trademarks-2","category-newsletter","category-newsletter-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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