{"id":4418991,"date":"2025-06-27T08:46:34","date_gmt":"2025-06-27T13:46:34","guid":{"rendered":"https:\/\/olartemoure.com\/?p=4418991"},"modified":"2025-06-27T08:46:50","modified_gmt":"2025-06-27T13:46:50","slug":"changes-to-trademark-procedures-brazil","status":"publish","type":"post","link":"https:\/\/olartemoure.com\/en\/changes-to-trademark-procedures-brazil\/","title":{"rendered":"Changes to trademark procedures in Brazil"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; width=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; text_orientation=&#8221;justified&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span data-contrast=\"auto\">The Brazilian Trademark Office has announced important changes to its trademark procedures, effective September 20, 2025. Key updates include adjustments to official fees and the exemption of registration fees for local filings, as well as for second-part fees in international applications designing Brazil in the Madrid Protocol.<\/span><\/p>\n<p><span data-contrast=\"auto\">New services introduce priority examination for applications filed by low-income individuals and persons with disabilities, along with expedited processing for trademarks with strategic or public policy relevance. A 50% fee reduction will also apply to small businesses, entrepreneurs, public entities, and nonprofit institutions.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Additionally, applicants will be able to claim <\/span><a href=\"https:\/\/olartemoure.com\/en\/trademark-registration-with-acquired-distinctiveness\/\"><span data-contrast=\"none\">acquired distinctiveness<\/span><\/a><span data-contrast=\"auto\"> by demonstrating that a sign has gained recognition through use.<\/span><\/p>\n<p><span data-contrast=\"auto\">These reforms aim to reduce bureaucracy, cut operational costs, and prevent abandonments due to unpaid fees. <\/span><span data-contrast=\"auto\">This is an opportunity for trademark holders to reassess their strategies in order to take advantage of the new provisions.<\/span><\/p>\n<p><a href=\"https:\/\/www.lexology.com\/library\/detail.aspx?g=b21757b0-48fa-4561-a390-1b5979fc8632&amp;utm_source=lexology+daily+newsfeed&amp;utm_medium=html+email+-+body+-+general+section&amp;utm_campaign=lexology+subscriber+daily+feed&amp;utm_content=lexology+daily+newsfeed+2025-06-20&amp;utm_term=\" target=\"_blank\" rel=\"noopener\">Source<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key updates include adjustments to official fees and the exemption of registration fees for local filings.<\/p>\n","protected":false},"author":5,"featured_media":4418993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[58,59,6,50],"tags":[],"class_list":["post-4418991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter","category-newsletter-en","category-trademarks","category-trademarks-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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