{"id":4417308,"date":"2025-04-25T08:00:00","date_gmt":"2025-04-25T13:00:00","guid":{"rendered":"https:\/\/olartemoure.com\/?p=4417308"},"modified":"2025-04-24T20:03:59","modified_gmt":"2025-04-25T01:03:59","slug":"influencers-company-fined-for-misleading-advertising","status":"publish","type":"post","link":"https:\/\/olartemoure.com\/en\/influencers-company-fined-for-misleading-advertising\/","title":{"rendered":"Influencer&#8217;s company fined for misleading advertising"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; width=&#8221;100%&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; text_orientation=&#8221;justified&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>The Colombian <a href=\"https:\/\/olartemoure.com\/en\/new-regulations-for-consumer-protection\/\" target=\"_blank\" rel=\"noopener\">consumer protection<\/a> authority imposed a fine exceeding 800 million pesos on the <a href=\"https:\/\/olartemoure.com\/en\/advertising-guide-for-influencers\/\" target=\"_blank\" rel=\"noopener\">company of a well-known influencer<\/a> for disseminating <a href=\"https:\/\/olartemoure.com\/en\/misleading-advertising-practices\/\" target=\"_blank\" rel=\"noopener\">misleading advertising<\/a>. Through his social media platforms, he promoted a course offering followers the possibility of earning easy profits in less than five months.<\/p>\n<p>In its decision, the authority emphasized a fundamental criterion for establishing this type of violation: objective claims about products or services are binding on the advertiser and, as such, must be verifiable and supported by evidence. This sets them apart from subjective claims, which are regarded as permissible creative resources within advertising messages.<\/p>\n<p>Accordingly, it was concluded that promising immediate returns on investment through the simple publication of a video, or guaranteeing significant financial results within a short period, are claims likely to mislead consumers.<\/p>\n<p>The risk was further heightened by the fact that these messages came from a public figure who used his own achievements as a marketing tool, potentially increasing his influence over the purchasing decisions of his followers.<\/p>\n<p><a href=\"https:\/\/www.sic.gov.co\/boletin\/juridico\/idoneidad-y-calidad-de-los-servicios\/se-sanciona-grupo-cossio-sas-por-publicidad-enga\u00f1osa-en-ofrecimiento-del-m\u00e9todo-cossio#:~:text=de%20los%20servicios-,Se%20sanciona%20a%20GRUPO%20COSSIO%20S.A.S.%20por%20publicidad%20enga\u00f1osa%20en,del%20curso%20\u201cM\u00c9TODO%20COSSIO\u201d.\" target=\"_blank\" rel=\"noopener\">Source<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Colombian consumer protection authority imposed a fine exceeding 800 million pesos on the company of a well-known influencer for disseminating misleading advertising. Through his social media platforms, he promoted a course offering followers the possibility of earning easy profits in less than five months. In its decision, the authority emphasized a fundamental criterion for establishing this type of violation: objective claims about products or services are binding on the advertiser and, as such, must be verifiable and supported by evidence. This sets them apart from subjective claims, which are regarded as permissible creative resources within advertising messages. Accordingly, it was concluded that promising immediate returns on investment through the simple publication of a video, or guaranteeing significant financial results within a short period, are claims likely to mislead consumers. The risk was further heightened by the fact that these messages came from a public figure who used his own achievements as a marketing tool, potentially increasing his influence over the purchasing decisions of his followers. Source.<\/p>\n","protected":false},"author":5,"featured_media":4417309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,160],"tags":[],"class_list":["post-4417308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-en","category-consumer-law"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Influencer&#039;s company fined for misleading advertising - OlarteMoure | Intellectual Property<\/title>\n<meta name=\"description\" content=\"The risk was further heightened by the fact that these messages came from a public figure who used his own achievements as a marketing tool\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olartemoure.com\/?p=4417339\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer&#039;s company fined for misleading advertising\" \/>\n<meta property=\"og:description\" content=\"The risk was further heightened by the fact that these messages came from a public figure who used his own achievements as a marketing tool\" \/>\n<meta property=\"og:url\" content=\"https:\/\/olartemoure.com\/?p=4417339\" \/>\n<meta property=\"og:site_name\" content=\"OlarteMoure | Intellectual Property\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-25T13:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/olartemoure.com\/wp-content\/uploads\/2025\/04\/company-fined-for-misleading-advertising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1601\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicole Diaz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Diaz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/?p=4417339#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/?p=4417339\"},\"author\":{\"name\":\"Nicole Diaz\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/#\\\/schema\\\/person\\\/39418ad779f2cd1c62156f11faaf2e31\"},\"headline\":\"Influencer&#8217;s company fined for misleading advertising\",\"datePublished\":\"2025-04-25T13:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/?p=4417339\"},\"wordCount\":296,\"image\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/?p=4417339#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/olartemoure.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/company-fined-for-misleading-advertising.jpg\",\"articleSection\":[\"Newsletter\",\"Consumer Law\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/?p=4417339\",\"url\":\"https:\\\/\\\/olartemoure.com\\\/?p=4417339\",\"name\":\"Influencer's company fined for misleading advertising - 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