[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.23.1″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_padding=”0px||0px||true|false” sticky_enabled=”0″][et_pb_row admin_label=”row” _builder_version=”4.23.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_blurb image=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/12\/montana.png” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” alt=”mountain icon” title_text=”montana” image_icon_width=”50%” body_font_size=”1.2em” body_line_height=”1.5em” hover_enabled=”0″ sticky_enabled=”0″ text_orientation=”justified”]<\/p>\n
Many brands use mountains in their logos or within their designs. Some are generic representations of mountains, like Evian water and Matiz coffee but others are based on real ones.<\/p>\n
[\/et_pb_blurb][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”1.2em” text_line_height=”1.5em” hover_enabled=”0″ sticky_enabled=”0″]Some examples are:[\/et_pb_text][dsm_icon_list _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”1.2em” text_line_height=”1.5em” icon_font_size=”18px” list_space_between=”0.4em” hover_enabled=”0″ sticky_enabled=”0″][dsm_icon_list_child _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” font_icon=”A||divi||400″ text=”Paramount with the Ben Lomond Mountain.” hover_enabled=”0″ sticky_enabled=”0″][\/dsm_icon_list_child][dsm_icon_list_child _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” font_icon=”A||divi||400″ text=”Patagonia with the Monte Fitz Roy.” hover_enabled=”0″ sticky_enabled=”0″][\/dsm_icon_list_child][dsm_icon_list_child _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” font_icon=”A||divi||400″ text=”And of course, Toblerone with the Matterhorn.” hover_enabled=”0″ sticky_enabled=”0″][\/dsm_icon_list_child][\/dsm_icon_list][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”1.2em” text_line_height=”1.5em” hover_enabled=”0″ sticky_enabled=”0″ text_orientation=”justified”]<\/p>\n
We all know and recognize Toblerone with the image of the Matterhorn, both on its logo and on the shape of the chocolate bar.<\/p>\n
[\/et_pb_text][et_pb_testimonial _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” font_icon=”u||divi||400″ quote_icon_color=”#FFFFFF” background_color=”#003366″ quote_icon_background_color=”#003366″ background_layout=”dark” body_font_size=”1.2em” body_line_height=”1.4em” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
However, did you know that Toblerone is to remove the Matterhorn peak from its packaging as some of the chocolate\u2019s production is moved from Switzerland to Slovakia?<\/p>\n
[\/et_pb_testimonial][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”1.2em” text_line_height=”1.5em” hover_enabled=”0″ sticky_enabled=”0″ text_orientation=”justified”]<\/p>\n
Switzerland does not allow commercial products that are not manufactured in the country to carry icons such as the national flag and the Matterhorn.
As a result, Mondelez stated that the image of the mountain will be replaced by a more generic one, as well as changing their slogan from “made in Switzerland” to “established in Switzerland”.<\/p>\n
It\u2019s important to consider that brands can encounter restrictions at the time of using certain mountains or other iconic real places as logos.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” text_font=”|800|||||||” text_text_color=”#003366″ text_font_size=”2em” text_line_height=”1.5em” hover_enabled=”0″ sticky_enabled=”0″]Our Experts[\/et_pb_text][et_pb_blurb title=”Mar\u00eda A. Pava” image=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2018\/01\/MAP.png” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” alt=”Maria Alejandra Pava” title_text=”MAP” link_option_url=”https:\/\/www.olartemoure.com\/en\/team\/maria-pava\/” link_option_url_new_window=”on” icon_placement=”left” image_icon_width=”90px” header_font=”|700|||||||” header_text_color=”#003366″ header_font_size=”1.01em” body_font_size=”1.1em” body_line_height=”1.5em” content_max_width=”100%” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
Partner | Trademarks
Director<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Did you know toblerone has to remove the Matterhorn peak from its packaging? Get to know all about the case here.<\/p>\n","protected":false},"author":5,"featured_media":4401255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49,50],"tags":[],"class_list":["post-4401254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications","category-trademarks-2"],"yoast_head":"\n