{"id":4401193,"date":"2023-12-07T16:02:20","date_gmt":"2023-12-07T21:02:20","guid":{"rendered":"https:\/\/www.olartemoure.com\/?p=4401193"},"modified":"2023-12-07T16:02:40","modified_gmt":"2023-12-07T21:02:40","slug":"consumer-relationship-guide","status":"publish","type":"post","link":"https:\/\/olartemoure.com\/en\/consumer-relationship-guide\/","title":{"rendered":"Consumer relationship guide"},"content":{"rendered":"

[et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.23.1″ _module_preset=”default”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” width=”100%” custom_padding=”0px||0px||true|false” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column _builder_version=”4.23.1″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”1.1em” text_line_height=”1.5em” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Last month, the SIC launched the “Guide on sexual diversity and gender approach and identity in consumer relations”; which aims to promote the protection of consumer rights from a non-discrimination perspective. Its importance lies in projecting the rights of the Consumer Statute in contexts that involve the equality of vulnerable people based on gender, gender identity and sexual diversity.<\/p>\n

It instructs entrepreneurs to apply due diligence<\/a> to avoid discriminatory practices, fostering consumer relations respectful of human dignity and human rights.<\/p>\n

Among its main recommendations are:<\/p>\n

[\/et_pb_text][dsm_icon_list _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”1.1em” text_line_height=”1.3em” icon_font_size=”18px” list_space_between=”0.7em” width=”100%” hover_enabled=”0″ sticky_enabled=”0″][dsm_icon_list_child _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” text=”Not to include discriminatory or sexist messages based on gender stereotypes in advertising. ” font_icon=”$||divi||400″ hover_enabled=”0″ sticky_enabled=”0″][\/dsm_icon_list_child][dsm_icon_list_child _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” text=”To have customer service mechanisms with a differential approach due to the vulnerability of women and people of the LGBTIQ+ community. ” font_icon=”$||divi||400″ hover_enabled=”0″ sticky_enabled=”0″][\/dsm_icon_list_child][dsm_icon_list_child _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” text=”Do not unjustifiably deny access to products or services or give different treatment to a consumer based on their gender identity or sexual orientation. ” font_icon=”$||divi||400″ hover_enabled=”0″ sticky_enabled=”0″][\/dsm_icon_list_child][\/dsm_icon_list][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”1.1em” text_line_height=”1.5em” hover_enabled=”0″ sticky_enabled=”0″]The materialization of these recommendations can be seen, for example, in understanding that cosmetic products can be used by an audience beyond the female, that any kind of toy can be used by girls and boys regardless of their gender, among others.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

The guide aims to promote the protection of consumer rights from a non-discrimination perspective.<\/p>\n","protected":false},"author":5,"featured_media":4401194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,160],"tags":[],"class_list":["post-4401193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-en","category-consumer-law"],"yoast_head":"\nConsumer relationship guide - OlarteMoure | Intellectual Property<\/title>\n<meta name=\"description\" content=\"The guide aims to promote the protection of consumer rights from a non-discrimination perspective.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olartemoure.com\/en\/consumer-relationship-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer relationship guide\" \/>\n<meta property=\"og:description\" content=\"The guide aims to promote the protection of consumer rights from a non-discrimination perspective.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/olartemoure.com\/en\/consumer-relationship-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"OlarteMoure | Intellectual Property\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-07T21:02:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T21:02:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/olartemoure.com\/wp-content\/uploads\/2023\/12\/consumer-relationship-guide.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1601\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicole Diaz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Diaz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/consumer-relationship-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/consumer-relationship-guide\\\/\"},\"author\":{\"name\":\"Nicole Diaz\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/#\\\/schema\\\/person\\\/39418ad779f2cd1c62156f11faaf2e31\"},\"headline\":\"Consumer relationship guide\",\"datePublished\":\"2023-12-07T21:02:20+00:00\",\"dateModified\":\"2023-12-07T21:02:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/consumer-relationship-guide\\\/\"},\"wordCount\":424,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/consumer-relationship-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/olartemoure.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/consumer-relationship-guide.jpg\",\"articleSection\":[\"Newsletter\",\"Consumer Law\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/consumer-relationship-guide\\\/\",\"url\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/consumer-relationship-guide\\\/\",\"name\":\"Consumer relationship guide - 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