[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” text_font_size=”1.2em” text_line_height=”1.5em” text_orientation=”justified” sticky_enabled=”0″]The Colombian authority in charge of protecting consumers has begun investigating companies associated with four well-known influencers due to alleged practices of disseminating incomplete information and misleading advertising. <\/p>\n
This highlights the importance of both influencers and advertisers following the recommendations set out in the “Guide of Good Practices in Advertising through Influencers”, published in October 2020. Some of the most relevant recommendations are: [\/et_pb_text][dsm_icon_list _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”1.1em” text_line_height=”1.5em” icon_font_size=”20px” list_space_between=”1em” hover_enabled=”0″ sticky_enabled=”0″][dsm_icon_list_child _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” text=”Publications should provide clear, complete, truthful, transparent, timely, verifiable, understandable, accurate and suitable information about the products or services promoted. ” font_icon=”=||divi||400″ hover_enabled=”0″ sticky_enabled=”0″][\/dsm_icon_list_child][dsm_icon_list_child _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” text=”Consumers should be informed about any commercial link between the company and the influencer through the use of expressions such as %22advertising%22 or %22advertising content%22. ” font_icon=”=||divi||400″ hover_enabled=”0″ sticky_enabled=”0″][\/dsm_icon_list_child][dsm_icon_list_child _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” text=”Both the influencer and the advertiser should refrain from concealing the advertising nature of the message. ” font_icon=”=||divi||400″ hover_enabled=”0″ sticky_enabled=”0″][\/dsm_icon_list_child][dsm_icon_list_child _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” text=”Avoid presenting an advertising message as something natural and spontaneous that arises from personal experience.” font_icon=”=||divi||400″ hover_enabled=”0″ sticky_enabled=”0″][\/dsm_icon_list_child][\/dsm_icon_list][et_pb_text admin_label=”Text” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” text_font_size=”1.2em” text_line_height=”1.5em” text_orientation=”justified” sticky_enabled=”0″]Original source in Spanish.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
This highlights the importance of both influencers and advertisers following the recommendations set out in the guide published in October 2020.<\/p>\n","protected":false},"author":5,"featured_media":4396828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,160],"tags":[],"class_list":["post-4396826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-en","category-consumer-law"],"yoast_head":"\n