{"id":4396723,"date":"2023-07-17T17:00:00","date_gmt":"2023-07-17T22:00:00","guid":{"rendered":"https:\/\/www.olartemoure.com\/?p=4396723"},"modified":"2023-07-19T18:53:56","modified_gmt":"2023-07-19T23:53:56","slug":"barbie-movie","status":"publish","type":"post","link":"https:\/\/olartemoure.com\/en\/barbie-movie\/","title":{"rendered":"Infographic | Barbie movie"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” background_color=”#003366″ width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”1.3em” text_line_height=”1.5em” background_enable_color=”off” width=”90%” width_tablet=”85%” width_phone=”89%” width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Barbie<\/strong> was created in 1959, and when she was 42 years old, in 2001, Bratz<\/strong> entered the scene.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” width=”100%” custom_margin=”2em||||false|false” custom_margin_tablet=”2em||||false|false” custom_margin_last_edited=”off|tablet” custom_padding=”||0px||false|false” custom_css_main_element=”display:flex;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_number_counter number=”40″ _builder_version=”4.21.0″ _module_preset=”default” title_font=”|800|||||||” number_font=”|800|||||||” number_text_align=”center” number_font_size=”5em” number_line_height=”75px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_number_counter][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/07\/barbie-icon.png” alt=”barbie icon” title_text=”barbie icon” align=”center” _builder_version=”4.21.0″ _module_preset=”default” width=”80%” width_tablet=”90%” width_phone=”91%” width_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”1.2em” text_line_height=”1.5em” custom_margin=”3em||||false|false” custom_margin_tablet=”3em||||false|false” custom_margin_phone=”0em||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|||0.6em|false|false” border_width_left=”0.4em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

These new dolls captured about 40% of Barbie’s market share in \ufb01ve years, creating tension between Mattel and MGA.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”1.2em” text_line_height=”1.5em” custom_margin_phone=”0em||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”|||0.6em|false|false” border_width_left=”0.4em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content”]Mattel produced the line of dolls called “My Scene”.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” width=”100%” custom_margin=”2em||||false|false” hover_enabled=”0″ custom_css_main_element=”display:flex;” global_colors_info=”{}” theme_builder_area=”post_content” custom_padding=”||0px||false|false” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” text_font_size=”1.2em” text_line_height=”1.5em” global_colors_info=”{}” theme_builder_area=”post_content”]In April 2005…<\/span>[\/et_pb_text][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/07\/doll-image-2.png” alt=”doll image” title_text=”doll image” align=”center” _builder_version=”4.21.0″ _module_preset=”default” transform_rotate=”0deg|180deg|0deg” width=”65%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”1.2em” text_line_height=”1.5em” custom_margin=”2em||||false|false” custom_margin_phone=”0em||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”|||0.6em|false|false” border_width_left=”0.4em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

MGA<\/strong> (Bratz) \ufb01led a lawsuit claiming that Mattel<\/strong> (Barbie) had copied the distinctive big-headed and slim-bodied appearance of the Bratz dolls in this new line.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/07\/designer-icon.png” alt=”designer icon” title_text=”designer icon” _builder_version=”4.21.0″ _module_preset=”default” width=”20%” width_tablet=”25%” width_phone=”25%” width_last_edited=”on|tablet” custom_margin=”2em||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” disabled_on=”on|off|off” sticky_enabled=”0″][\/et_pb_image][et_pb_text disabled_on=”on|off|off” _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”1.2em” text_line_height=”1.5em” custom_margin=”||||false|false” custom_margin_phone=”0em||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”|||0.6em|false|false” border_width_left=”0.4em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Mattel countersued, arguing that Carter Bryant<\/strong>, the designer of Bratz and a former employee of Mattel, had created the dolls while working for Mattel under a contract that stated all his designs were the property of Mattel, thereby making the Bratz design Mattel’s intellectual property.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” text_font_size=”1.2em” text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]In 2008…<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”1.2em” text_line_height=”1.5em” custom_margin_phone=”0em||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”|||0.6em|false|false” hover_enabled=”0″ border_width_left=”0.4em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]A federal court ruled in favor of Mattel and ordered MGA to pay $100 million in damages, and to remove Bratz dolls from store shelves for one year.[\/et_pb_text][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/07\/sweeping-illustration.png” _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” alt=”sweeping illustration” title_text=”sweeping illustration” align=”center” width=”90%” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” text_font_size=”1.2em” text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]In 2011…<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”1.2em” text_line_height=”1.5em” custom_margin_phone=”0em||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”|||0.6em|false|false” hover_enabled=”0″ border_width_left=”0.4em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]However, the verdict was later overturned in 2011 when the court rejected Mattel’s claims and instead sided with MGA.[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”1.2em” text_line_height=”1.5em” custom_margin_phone=”0em||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”|||0.6em|false|false” hover_enabled=”0″ border_width_left=”0.4em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]MGA alleged that Mattel had hired individuals to spy on toy designs and marketing plans.[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”1.2em” text_line_height=”1.5em” custom_margin_phone=”0em||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”|||0.6em|false|false” hover_enabled=”0″ border_width_left=”0.4em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]The court awarded MGA over $137 million for copyright infringement.[\/et_pb_text][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/07\/barbie.png” _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” alt=”barbie” title_text=”barbie” align=”center” width=”40%” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”1.2em” text_line_height=”1.5em” custom_margin_phone=”0em||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”|||0.6em|false|false” hover_enabled=”0″ border_width_left=”0.4em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]This high-pro\ufb01le case serves as a reminder of the challenges faced by toy manufacturers and the signi\ufb01cance of protecting and defending their designs and innovations.[\/et_pb_text][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/07\/innovation.png” _builder_version=”4.21.0″ _module_preset=”default” theme_builder_area=”post_content” alt=”innovation” title_text=”innovation” width=”60%” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|on|on” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_padding=”0px||0px||true|false” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/07\/designer-icon.png” alt=”designer icon” title_text=”designer icon” _builder_version=”4.21.0″ _module_preset=”default” width=”20%” width_tablet=”25%” width_phone=”26%” width_last_edited=”on|tablet” custom_margin=”2em||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”1.2em” text_line_height=”1.5em” custom_margin=”||||false|false” custom_margin_phone=”0em||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”|||0.6em|false|false” border_width_left=”0.4em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Mattel countersued, arguing that Carter Bryant<\/strong>, the designer of Bratz and a former employee of Mattel, had created the dolls while working for Mattel under a contract that stated all his designs were the property of Mattel, thereby making the Bratz design Mattel’s intellectual property.<\/p>\n

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Barbie was created in 1959, and when she was 42 years old, in 2001, Bratz entered the scene.These new dolls captured about 40% of Barbie’s market share in \ufb01ve years, creating tension between Mattel and MGA.Mattel produced the line of dolls called “My Scene”.In April 2005…MGA (Bratz) \ufb01led a lawsuit claiming that Mattel (Barbie) had copied the distinctive big-headed and slim-bodied appearance of the Bratz dolls in this new line.Mattel countersued, arguing that Carter Bryant, the designer of Bratz and a former employee of Mattel, had created the dolls while working for Mattel under a contract that stated all his designs were the property of Mattel, thereby making the Bratz design Mattel’s intellectual property.In 2008…A federal court ruled in favor of Mattel and ordered MGA to pay $100 million in damages, and to remove Bratz dolls from store shelves for one year.In 2011…However, the verdict was later overturned in 2011 when the court rejected Mattel’s claims and instead sided with MGA.MGA alleged that Mattel had hired individuals to spy on toy designs and marketing plans.The court awarded MGA over $137 million for copyright infringement.This high-pro\ufb01le case serves as a reminder of the challenges faced by toy manufacturers and the signi\ufb01cance […]<\/p>\n","protected":false},"author":5,"featured_media":4396755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[118,126],"tags":[],"class_list":["post-4396723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","category-intellectual-property"],"yoast_head":"\nInfographic | Barbie movie - OlarteMoure | Intellectual Property<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olartemoure.com\/en\/barbie-movie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic | Barbie movie\" \/>\n<meta property=\"og:description\" content=\"Barbie was created in 1959, and when she was 42 years old, in 2001, Bratz entered the scene.These new dolls captured about 40% of Barbie's market share in \ufb01ve years, creating tension between Mattel and MGA.Mattel produced the line of dolls called "My Scene".In April 2005...MGA (Bratz) \ufb01led a lawsuit claiming that Mattel (Barbie) had copied the distinctive big-headed and slim-bodied appearance of the Bratz dolls in this new line.Mattel countersued, arguing that Carter Bryant, the designer of Bratz and a former employee of Mattel, had created the dolls while working for Mattel under a contract that stated all his designs were the property of Mattel, thereby making the Bratz design Mattel's intellectual property.In 2008...A federal court ruled in favor of Mattel and ordered MGA to pay $100 million in damages, and to remove Bratz dolls from store shelves for one year.In 2011...However, the verdict was later overturned in 2011 when the court rejected Mattel's claims and instead sided with MGA.MGA alleged that Mattel had hired individuals to spy on toy designs and marketing plans.The court awarded MGA over $137 million for copyright infringement.This high-pro\ufb01le case serves as a reminder of the challenges faced by toy manufacturers and the signi\ufb01cance […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/olartemoure.com\/en\/barbie-movie\/\" \/>\n<meta property=\"og:site_name\" content=\"OlarteMoure | Intellectual Property\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-17T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-19T23:53:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/olartemoure.com\/wp-content\/uploads\/2023\/07\/barbie-movie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1601\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicole Diaz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Diaz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/barbie-movie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/barbie-movie\\\/\"},\"author\":{\"name\":\"Nicole Diaz\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/#\\\/schema\\\/person\\\/39418ad779f2cd1c62156f11faaf2e31\"},\"headline\":\"Infographic | Barbie movie\",\"datePublished\":\"2023-07-17T22:00:00+00:00\",\"dateModified\":\"2023-07-19T23:53:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/barbie-movie\\\/\"},\"wordCount\":1703,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/barbie-movie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/olartemoure.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/barbie-movie.jpg\",\"articleSection\":[\"Infographics\",\"Intellectual Property\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/barbie-movie\\\/\",\"url\":\"https:\\\/\\\/olartemoure.com\\\/en\\\/barbie-movie\\\/\",\"name\":\"Infographic | Barbie movie - 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