{"id":39634,"date":"2023-02-08T18:00:00","date_gmt":"2023-02-08T23:00:00","guid":{"rendered":"https:\/\/www.olartemoure.com\/?p=39634"},"modified":"2024-02-14T20:15:30","modified_gmt":"2024-02-15T01:15:30","slug":"rogers-test","status":"publish","type":"post","link":"https:\/\/olartemoure.com\/en\/rogers-test\/","title":{"rendered":"Rogers test"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”#003366″ custom_margin=”||||false|false” hover_enabled=”0″ collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” width_tablet=”96%” width_phone=”95%” width_last_edited=”on|phone” collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb image=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/02\/megaphone-icon.png” alt=”megaphone icon” image_icon_width=”70%” content_max_width=”600px” _builder_version=”4.19.5″ _module_preset=”default” body_font=”|600|||||||” body_font_size=”1.3em” body_line_height=”1.4em” text_orientation=”center” background_layout=”dark” global_colors_info=”{}” theme_builder_area=”post_content”]The Rogers test is the most applied test for protecting free speech. It is commonly used in trademark law and derives its authority from the First Amendment of the U.S. Constitution.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.5″ _module_preset=”default” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width_tablet=”95%” width_phone=”95%” width_last_edited=”on|tablet” hover_enabled=”0″ collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#003366″ text_font_size=”2.5em” text_line_height=”1.4em” width=”40%” width_tablet=”40%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” hover_enabled=”0″ text_font_size_tablet=”2.5em” text_font_size_phone=”2em” text_font_size_last_edited=”on|phone” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Where did the Rogers Test come from?<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/02\/film-icon.png” alt=”film icon” title_text=”film icon” align=”right” _builder_version=”4.19.5″ _module_preset=”default” z_index=”-1″ width=”30%” max_width=”50%” custom_margin=”-120px|7em|||false|false” custom_margin_tablet=”-130px|0em|||false|false” custom_margin_phone=”-100px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font_size=”1.3em” text_line_height=”1.4em” width=”65%” width_tablet=”65%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”-120px||||false|false” custom_margin_tablet=”-130px||||false|false” custom_margin_phone=”-10px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|||0.5em|false|false” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”on|desktop” border_width_left=”0.3em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The Rogers test originated from the case of Rogers vs. Grimaldi<\/strong> in 1989. The plaintiff was the performer Ginger Rogers against the producers and distributors of the film “Ginger and Fred” for creating a false impression of her involvement in the production. She claimed a violation of the Lanham Act.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” background_color=”#003366″ background_enable_image=”off” custom_margin=”0.5em||||false|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/02\/question-mark-icon.png” alt=”question mark icon” title_text=”question mark icon” show_bottom_space=”off” _builder_version=”4.19.5″ _module_preset=”default” width=”55%” max_width=”55%” max_width_tablet=”50%” max_width_phone=”65%” max_width_last_edited=”on|phone” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#FFFFFF” text_font_size=”2.7em” text_line_height=”1.3em” width=”55%” width_tablet=”70%” width_phone=”65%” width_last_edited=”on|phone” module_alignment=”right” custom_margin=”-400px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”-250px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ text_font_size_tablet=”2.5em” text_font_size_phone=”1.8em” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

What is the
\nLanham Act?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”1.5em” text_line_height=”1.3em” width=”55%” width_tablet=”70%” width_phone=”71%” width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||2.1em||false|false” custom_padding_tablet=”||4.2em||false|false” custom_padding_phone=”||1.5em||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”1.5em” text_font_size_phone=”1.5em” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The Lanham Act is the main federal trademark statute in the United States. It regulates trademark infringement, trademark dilution and false advertising, amongst other activities.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.5″ _module_preset=”default” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width_tablet=”95%” width_phone=”95%” width_last_edited=”on|tablet” hover_enabled=”0″ collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#003366″ text_font_size=”2.5em” text_line_height=”1.4em” width=”40%” width_tablet=”40%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” hover_enabled=”0″ text_font_size_tablet=”2.5em” text_font_size_phone=”2em” text_font_size_last_edited=”on|phone” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

What was the result of the Rogers vs. Grimaldi case?<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/02\/message-icon.png” alt=”message icon” title_text=”message icon” align=”right” _builder_version=”4.19.5″ _module_preset=”default” z_index=”-1″ width=”30%” max_width=”50%” custom_margin=”-120px|7em|||false|false” custom_margin_tablet=”-130px|0em|||false|false” custom_margin_phone=”-100px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font_size=”1.3em” text_line_height=”1.4em” width=”65%” width_tablet=”65%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”-120px||6.4em||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”-10px||2em||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|||0.5em|false|false” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”on|desktop” border_width_left=”0.3em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Ginger Rogers presented survey evidence that showed 43% of those exposed to the film\u2019s title associated it with her. The defendants argued that the First Amendment protected the film as a work of artistic expression<\/strong>, and that the title was intended as a symbol of hope during a challenging time, and the character was not meant to portray or resemble Ginger Rogers.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font_size=”1.3em” text_line_height=”1.4em” width=”65%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”-120px||||false|false” custom_margin_tablet=”||7em||false|false” custom_margin_phone=”-10px||2.5em||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|||0.5em|false|false” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”on|desktop” border_width_left=”0.3em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content”]The court ruled in favor of the defendants, finding that the film was a work of artistic expression, not a commercial product, an therefore not subject to the Lanham Act.[\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font_size=”1.3em” text_line_height=”1.4em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”||||false|false” custom_margin_tablet=”-130px||||false|false” custom_margin_phone=”-10px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|||0.5em|false|false” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”on|desktop” border_width_left=”0.3em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The court used the Rogers test, which states that the use of a third-party mark in an expressive work does not violate the Lanham Act:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.5″ _module_preset=”default” background_color=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” width=”85%” width_last_edited=”on|phone” sticky_enabled=”0″ width_tablet=”85%” width_phone=”90%”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/02\/quotes-icon.png” alt=”quotes icon” title_text=”quotes icon” _builder_version=”4.19.5″ _module_preset=”default” width=”30%” max_width=”30%” custom_margin=”-80px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#FFFFFF” text_font_size=”2em” text_line_height=”1.4em” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” text_font_size_last_edited=”on|phone” text_font_size_phone=”1.5em” sticky_enabled=”0″ text_font_size_tablet=”2em”]<\/p>\n

\u201cUnless the title has no artistic relevance to the underlying work whatsoever, or, if it has some artistic relevance, unless the title misleads as to the source or the content of the work.\u201d<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”|700|||||||” text_font_size=”1.4em” text_line_height=”1.4em” background_enable_color=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Lead about its
\nsource or
\ncontent.<\/span>[\/et_pb_text][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/02\/quotes-icon-II.png” alt=”quotes icon II” title_text=”quotes icon II” align=”right” _builder_version=”4.19.5″ _module_preset=”default” width=”30%” max_width=”30%” custom_margin=”-200px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.5″ _module_preset=”default” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width_tablet=”95%” width_phone=”95%” width_last_edited=”on|phone” custom_margin=”2em||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#003366″ text_font_size=”2.5em” text_line_height=”1.4em” width=”40%” width_tablet=”40%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” hover_enabled=”0″ text_font_size_tablet=”2.5em” text_font_size_phone=”2em” text_font_size_last_edited=”on|phone” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Controversy of the Rogers test<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2023\/02\/chat-icon.png” alt=”chat icon” title_text=”chat icon” align=”right” _builder_version=”4.19.5″ _module_preset=”default” z_index=”-1″ width=”30%” max_width=”50%” custom_margin=”-120px|7em|||false|false” custom_margin_tablet=”-130px|0em|||false|false” custom_margin_phone=”-100px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”1.3em” text_line_height=”1.4em” width=”65%” width_tablet=”65%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”||||false|false” custom_margin_tablet=”-100px||7em||false|false” custom_margin_phone=”-60px||2em||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”on|desktop” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content”]Can artistic relevance be evaluated and decided objectively?[\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font_size=”1.3em” text_line_height=”1.4em” width=”65%” width_tablet=”65%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”||||false|false” custom_margin_tablet=”-130px||||false|false” custom_margin_phone=”-10px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|||0.5em|false|false” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”on|desktop” border_width_left=”0.3em” border_color_left=”#003366″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The Supreme Court has yet to issue a ruling on the balance between trademark rights and free expression.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” theme_builder_area=”post_content” text_font=”|800|||||||” text_text_color=”#003366″ text_font_size=”2em” text_line_height=”1.5em” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Our experts<\/p>\n

[\/et_pb_text][et_pb_blurb title=”Alejandra Pava” image=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2018\/01\/MAP.png” _builder_version=”4.24.0″ _module_preset=”default” theme_builder_area=”post_content” alt=”Maria Alejandra Pava” title_text=”MAP” link_option_url=”https:\/\/www.olartemoure.com\/en\/team\/maria-pava\/” link_option_url_new_window=”on” image_icon_width=”90px” icon_placement=”left” header_font=”|700|||||||” header_text_color=”#003366″ header_font_size=”1.01em” body_font_size=”1.1em” body_line_height=”1.5em” content_max_width=”100%” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Partner | Trademarks
Director<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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