{"id":4413459,"date":"2025-01-23T15:03:50","date_gmt":"2025-01-23T20:03:50","guid":{"rendered":"https:\/\/olartemoure.com\/doing-business-in-colombia-consumer-edition-visual-outdoor-advertising\/"},"modified":"2025-02-03T15:12:35","modified_gmt":"2025-02-03T20:12:35","slug":"doing-business-in-colombia-consumer-edition-visual-outdoor-advertising","status":"publish","type":"page","link":"https:\/\/olartemoure.com\/en\/doing-business-in-colombia-consumer-edition-visual-outdoor-advertising\/","title":{"rendered":"Doing Business in Colombia Consumer Edition- Visual Outdoor Advertising"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-14px||-62px||false|false&#8221; custom_padding=&#8221;0px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato|900|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;38px&#8221; text_letter_spacing=&#8221;4px&#8221; text_line_height=&#8221;1.1em&#8221; background_color=&#8221;#003366&#8243; custom_padding=&#8221;36px||33px|34px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Doing Business in Colombia<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato||on||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;38px&#8221; text_letter_spacing=&#8221;4px&#8221; text_line_height=&#8221;1.1em&#8221; background_color=&#8221;#003366&#8243; custom_margin=&#8221;-29px||||false|false&#8221; custom_padding=&#8221;0px||33px|34px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Consumer Edition<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-60px||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; border_width_bottom=&#8221;8px&#8221; border_color_bottom=&#8221;#003366&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato|900|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;50px&#8221; text_letter_spacing=&#8221;5px&#8221; text_line_height=&#8221;1em&#8221; background_color=&#8221;#003366&#8243; custom_margin=&#8221;-27px|348px||0px|false|false&#8221; custom_padding=&#8221;22px|0px|28px|58px|false|false&#8221; text_font_size_tablet=&#8221;50px&#8221; text_font_size_phone=&#8221;35px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Doing Business in<br \/>Colombia<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato||on||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;36px&#8221; text_letter_spacing=&#8221;5px&#8221; text_line_height=&#8221;1em&#8221; background_color=&#8221;#003366&#8243; custom_margin=&#8221;-23px|348px||0px|false|false&#8221; custom_padding=&#8221;0px|0px|28px|58px|false|false&#8221; text_font_size_tablet=&#8221;50px&#8221; text_font_size_phone=&#8221;35px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Consumer Edition<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/olartemoure.com\/wp-content\/uploads\/2025\/02\/Recurso-12.png&#8221; title_text=&#8221;Recurso 6&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|7px||49px|false|false&#8221; custom_padding=&#8221;41px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/olartemoure.com\/wp-content\/uploads\/2024\/01\/Trabaje-con-nosotros-02.png&#8221; parallax=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/olartemoure.com\/wp-content\/uploads\/2025\/01\/Portada.png&#8221; title_text=&#8221;Portada&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-21px||||false|false&#8221; custom_margin_tablet=&#8221;-21px||||false|false&#8221; custom_margin_phone=&#8221;15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-55px|auto||auto|false|false&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||60px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;RGBA(255,255,255,0)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato|900|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.78)&#8221; text_font_size=&#8221;30px&#8221; text_letter_spacing=&#8221;5px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">What Forms of Visual Outdoor Advertising Exist?<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato|900|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.78)&#8221; text_font_size=&#8221;25px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">What Forms of Visual Outdoor Advertising Exist?<\/p>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;6px&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; max_width=&#8221;150px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-24px||19px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_divider divider_weight=&#8221;6px&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;110px&#8221; max_width=&#8221;150px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-12px||19px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_5_font=&#8221;|700|||||||&#8221; header_5_font_size=&#8221;20px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;|50px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Common forms include:<\/p>\n<ul>\n<li>Billboards<\/li>\n<li>MUPIs (Urban Furniture for Integrated Advertising): Panels installed at urban locations like bus stops.<\/li>\n<li>Digital screens: Monitors with dynamic ads, located in high-traffic areas like highways or shopping centers.<\/li>\n<li>Advertising vehicles: Ads placed on buses, taxis, or private vehicles.<\/li>\n<li>Projections and mapping: Using projectors to display images or videos on urban surfaces, buildings, monuments, etc. <\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato|900|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.78)&#8221; text_font_size=&#8221;30px&#8221; text_letter_spacing=&#8221;5px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">Why Use Visual Outdoor Advertising?<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato|900|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.78)&#8221; text_font_size=&#8221;25px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">Why Use Visual Outdoor Advertising?<\/p>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;6px&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; max_width=&#8221;150px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-24px||19px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_divider divider_weight=&#8221;6px&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;110px&#8221; max_width=&#8221;150px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-12px||19px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_5_font=&#8221;|700|||||||&#8221; header_5_font_size=&#8221;20px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;|50px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Visual outdoor advertising provides constant, wide-reaching exposure, capturing the attention of a broad audience in their daily lives. It is especially effective in high-traffic areas, both vehicular and pedestrian, ensuring repeated message delivery to a large audience. The variety of formats and locations allows for campaign customization to maximize visual impact and meet different marketing objectives, enhancing brand visibility and boosting conversion and recognition opportunities.<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato|900|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.78)&#8221; text_font_size=&#8221;30px&#8221; text_letter_spacing=&#8221;5px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">What Are the Requirements for Visual Outdoor Advertising?<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato|900|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.78)&#8221; text_font_size=&#8221;25px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">What Are the Requirements for Visual Outdoor Advertising?<\/p>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;6px&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; max_width=&#8221;150px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-24px||19px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_divider divider_weight=&#8221;6px&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;110px&#8221; max_width=&#8221;150px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-12px||19px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_5_font=&#8221;|700|||||||&#8221; header_5_font_size=&#8221;20px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;|50px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>While each city has its own regulations and requirements, national guidelines include:<\/p>\n<ul>\n<li>Define the Location: There are restrictions, such as no advertising within 200 meters of national monuments, private property, or state-owned infrastructure not designated for advertising. Other location guidelines are set by the Municipal or District Council of each area.<\/li>\n<li>Follow Regulations: Adhere to rules on the distance between billboards, distance from the road, and dimensions.<\/li>\n<li>Maintain the Advertisement: Ensure proper maintenance of the medium on which the ad is placed.<\/li>\n<li>Content Restrictions: Ads must not contain messages against national history, religions, or cultures.<\/li>\n<li>Register the Advertisement: Register the placement of the advertisement with the local authority within 3 days after installation.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e6e6e6&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#e6e6e6&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato|900|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.78)&#8221; text_font_size=&#8221;30px&#8221; text_letter_spacing=&#8221;5px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|44px||42px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">Doing Business<br \/>in Colombia<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato||on||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.78)&#8221; text_font_size=&#8221;25px&#8221; text_letter_spacing=&#8221;5px&#8221; text_line_height=&#8221;1em&#8221; header_font_size=&#8221;28px&#8221; custom_margin=&#8221;-40px||||false|false&#8221; 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Digital screens: Monitors with dynamic ads, located in high-traffic areas like highways or shopping centers. Advertising vehicles: Ads placed on buses, taxis, or private vehicles. Projections and mapping: Using projectors to display images or videos on urban surfaces, buildings, monuments, etc. Why Use Visual Outdoor Advertising?Why Use Visual Outdoor Advertising?Visual outdoor advertising provides constant, wide-reaching exposure, capturing the attention of a broad audience in their daily lives. It is especially effective in high-traffic areas, both vehicular and pedestrian, ensuring repeated message delivery to a large audience. 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