{"id":4413443,"date":"2025-01-23T14:27:10","date_gmt":"2025-01-23T19:27:10","guid":{"rendered":"https:\/\/olartemoure.com\/doing-business-in-colombia-consumer-edition-advertising\/"},"modified":"2025-02-03T15:35:33","modified_gmt":"2025-02-03T20:35:33","slug":"doing-business-in-colombia-consumer-edition-advertising-2","status":"publish","type":"page","link":"https:\/\/olartemoure.com\/en\/doing-business-in-colombia-consumer-edition-advertising-2\/","title":{"rendered":"Doing Business in Colombia Consumer Edition- Advertising"},"content":{"rendered":"

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Doing Business in Colombia<\/p>\n

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Consumer Edition<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.23.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”-60px||0px||false|false” custom_padding=”||0px|0px||” border_width_bottom=”8px” border_color_bottom=”#003366″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.2″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][et_pb_text disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Lato|900|||||||” text_text_color=”#FFFFFF” text_font_size=”50px” text_letter_spacing=”5px” text_line_height=”1em” background_color=”#003366″ custom_margin=”-27px|348px||0px|false|false” custom_padding=”22px|0px|28px|58px|false|false” text_font_size_tablet=”50px” text_font_size_phone=”35px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Doing Business in
Colombia<\/p>\n

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Consumer Edition<\/p>\n

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What is advertising?<\/p>\n

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What is advertising?<\/p>\n

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Advertising is any information or communication through any medium that influences consumer decisions to promote products or services and create brand recall.<\/p>\n

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What can I say in my advertisement?<\/p>\n

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What can I say in my advertisement?<\/p>\n

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It is important to be cautious with the claims used in advertising materials. In Colombia, a distinction is made between subjective and objective claims. Objective claims, such as “the cheapest,” “the best-selling,” or “the fastest acting,” are verifiable and must be supported by objective data. Therefore, making an objective claim without evidence could be considered misleading advertising. On the other hand, subjective claims such as “the best,” “the most beautiful,” or “the unparalleled” can be used, as they depend on the consumer’s perspective. <\/p>\n

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What does my advertisement have to include?<\/p>\n

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What does my advertisement have to include?<\/p>\n

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The information about the product or service should meet certain criteria so that the consumer can make an informed decision. It should be sufficient, truthful, timely, understandable, verifiable, accurate, and appropriate. Additionally, the advertising should include the features of the product or service, its properties, and the final price. <\/p>\n

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Can I Compare My Product with Others?<\/p>\n

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Can I Compare My Product with Others?<\/p>\n

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Yes, as long as the comparisons or claims made are accurate and based on verifiable information.<\/p>\n

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What Can Lead to Misleading Advertising?<\/p>\n

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What Can Lead to Misleading Advertising?<\/p>\n

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Omitting essential information regarding the product.
That the essential information about the product is not in Spanish.
Failure to include information about restrictions, limitations, exceptions and conditions of use of the product or service.
Failure to include true, accurate and complete prices.
Uninformed tied sales.<\/p>\n

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Can I Use Third-Party Content in My Advertising?<\/p>\n

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Can I Use Third-Party Content in My Advertising?<\/p>\n

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The general rule is that if the advertiser does not own the content (such as photographs, music, videos, etc.), they must license all the material used in the advertisement. Additionally, if the content features people, you need to obtain permission to use their image. <\/p>\n

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How to promote products and services aimed at minors?<\/p>\n

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How to promote products and services aimed at minors?<\/p>\n

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In addition to adhering to general advertising regulations, there are specific guidelines to follow in Colombia:
It is not allowed to use images, text, expressions, or representations that do not reflect the reality of the product (e.g., showing a toy larger than it actually is).
Be careful not to mislead, deceive, or confuse minors, as they have different needs and understanding.
Content suggesting that not purchasing a product will lead to social rejection is prohibited.
It may not contain images of sexual, violent or discriminatory content, nor images related to the consumption of narcotics or alcoholic beverages.
It is not allowed to claim or imply that a product replaces one of the three main meals of the day.<\/p>\n

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Doing Business
in Colombia<\/p>\n

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Consumer Edition<\/p>\n

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Consumer Edition<\/p>\n

[\/et_pb_text][et_pb_divider divider_weight=”6px” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”150px” max_width=”150px” module_alignment=”left” custom_margin=”-32px||||false|false” custom_padding=”|0px||46px|false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_divider divider_weight=”6px” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” width=”110px” max_width=”150px” module_alignment=”left” custom_margin=”-12px||||false|false” custom_padding=”|0px||46px|false|false” global_colors_info=”{}”][\/et_pb_divider][dsm_icon_list _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|||42px|false|false” global_colors_info=”{}”][dsm_icon_list_child text=”Advertising” font_icon=”||divi||400″ icon_color=”#FFFFFF” icon_padding=”15px” icon_font_size=”54px” url=”https:\/\/olartemoure.com\/en\/doing-business-in-colombia-consumer-edition-advertising\/” _builder_version=”4.27.4″ _module_preset=”default” 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icon_font_size=”54px” url=”https:\/\/olartemoure.com\/en\/doing-business-in-colombia-consumer-edition-promotional-games\/” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Lato|300|||||||” text_text_color=”#666666″ text_font_size=”25px” text_letter_spacing=”0px” custom_margin=”|||-11px|false|false” custom_padding=”17px||17px||false|false” border_width_bottom=”1px” border_color_bottom=”#bababa” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Visual Outdoor Advertising ” font_icon=”||fa||900″ icon_padding=”15px” icon_font_size=”54px” url=”https:\/\/olartemoure.com\/en\/doing-business-in-colombia-consumer-edition-visual-outdoor-advertising\/” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Lato|300|||||||” text_text_color=”#666666″ text_font_size=”25px” text_letter_spacing=”0px” custom_margin=”|||-11px|false|false” custom_padding=”17px||17px||false|false” border_width_bottom=”1px” border_color_bottom=”#bababa” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Security, Quality, and Suitability of Products” font_icon=”||fa||400″ icon_padding=”15px” icon_font_size=”54px” url=”https:\/\/olartemoure.com\/en\/doing-business-in-colombia-consumer-edition-security-quality-and-suitability-of-products\/” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Lato|300|||||||” text_text_color=”#666666″ text_font_size=”25px” text_letter_spacing=”0px” custom_margin=”|||-11px|false|false” custom_padding=”17px||17px||false|false” border_width_bottom=”1px” border_color_bottom=”#bababa” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Customer Service” font_icon=”||fa||900″ icon_padding=”15px” icon_font_size=”54px” url=”https:\/\/olartemoure.com\/doing-business-in-colombia-consumer-atencion-al-cliente\/” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Lato|300|||||||” text_text_color=”#666666″ text_font_size=”25px” text_letter_spacing=”0px” custom_margin=”|||-11px|false|false” custom_padding=”17px||17px||false|false” border_width_bottom=”1px” border_color_bottom=”#bababa” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Rules on E-Commerce” font_icon=”||fa||900″ icon_padding=”15px” icon_font_size=”54px” url=”https:\/\/olartemoure.com\/en\/doing-business-in-colombia-consumer-edition-rules-on-e-commerce\/” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Lato|300|||||||” text_text_color=”#666666″ text_font_size=”25px” text_letter_spacing=”0px” custom_margin=”|||-11px|false|false” custom_padding=”17px||17px||false|false” border_color_bottom=”#bababa” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Lato|900|||||||” text_text_color=”#FFFFFF” text_font_size=”30px” text_letter_spacing=”5px” text_line_height=”1em” background_color=”#003366″ custom_margin=”||||false|false” custom_padding=”28px|44px|28px|42px|true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ disabled_on=”on|on|on” disabled=”on”]<\/p>\n

Doing Business
in Colombia<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Lato||on||||||” text_text_color=”#FFFFFF” text_font_size=”25px” text_letter_spacing=”5px” text_line_height=”1em” header_font_size=”28px” background_color=”#003366″ custom_margin=”-53px||1px||false|false” custom_padding=”|44px|0px|42px|false|false” hover_enabled=”0″ border_width_bottom=”5px” border_color_bottom=”#FFFFFF” global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on” sticky_enabled=”0″]<\/p>\n

Competition Edition<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Lato|900|||||||” text_text_color=”#FFFFFF” text_font_size=”30px” text_letter_spacing=”5px” text_line_height=”1em” background_color=”#333333″ custom_margin=”||||false|false” custom_padding=”28px|44px|28px|42px|true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ disabled_on=”on|on|on” disabled=”on”]<\/p>\n

Doing Business
in Colombia<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Lato||on||||||” text_text_color=”#FFFFFF” text_font_size=”25px” text_letter_spacing=”5px” text_line_height=”1em” header_font_size=”28px” background_color=”#333333″ custom_margin=”-53px||||false|false” custom_padding=”|44px||42px|false|false” hover_enabled=”0″ border_width_bottom=”5px” border_color_bottom=”#FFFFFF” global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on” sticky_enabled=”0″]<\/p>\n

Antitrust Edition<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/olartemoure.com\/wp-content\/uploads\/2025\/01\/Fondo.png” title_text=”Fondo” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Doing Business in ColombiaConsumer EditionDoing Business inColombiaConsumer EditionWhat is advertising?What is advertising?Advertising is any information or communication through any medium that influences consumer decisions to promote products or services and create brand recall.What can I say in my advertisement?What can I say in my advertisement?It is important to be cautious with the claims used in advertising materials. In Colombia, a distinction is made between subjective and objective claims. Objective claims, such as “the cheapest,” “the best-selling,” or “the fastest acting,” are verifiable and must be supported by objective data. Therefore, making an objective claim without evidence could be considered misleading advertising. On the other hand, subjective claims such as “the best,” “the most beautiful,” or “the unparalleled” can be used, as they depend on the consumer’s perspective. What does my advertisement have to include?What does my advertisement have to include?The information about the product or service should meet certain criteria so that the consumer can make an informed decision. It should be sufficient, truthful, timely, understandable, verifiable, accurate, and appropriate. Additionally, the advertising should include the features of the product or service, its properties, and the final price. Can I Compare My Product with Others?Can I Compare My Product with […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-4413443","page","type-page","status-publish","hentry"],"yoast_head":"\nDoing Business in Colombia Consumer Edition- Advertising - OlarteMoure | Intellectual Property<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olartemoure.com\/doing-business-in-colombia-consumer-publicidad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doing Business in Colombia Consumer Edition- Advertising\" \/>\n<meta property=\"og:description\" content=\"Doing Business in ColombiaConsumer EditionDoing Business inColombiaConsumer EditionWhat is advertising?What is advertising?Advertising is any information or communication through any medium that influences consumer decisions to promote products or services and create brand recall.What can I say in my advertisement?What can I say in my advertisement?It is important to be cautious with the claims used in advertising materials. In Colombia, a distinction is made between subjective and objective claims. Objective claims, such as "the cheapest," "the best-selling," or "the fastest acting," are verifiable and must be supported by objective data. Therefore, making an objective claim without evidence could be considered misleading advertising. On the other hand, subjective claims such as "the best," "the most beautiful," or "the unparalleled" can be used, as they depend on the consumer's perspective. What does my advertisement have to include?What does my advertisement have to include?The information about the product or service should meet certain criteria so that the consumer can make an informed decision. It should be sufficient, truthful, timely, understandable, verifiable, accurate, and appropriate. Additionally, the advertising should include the features of the product or service, its properties, and the final price. 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