Kantar, a leading market research company, published the list of the 100 most valuable brands in the world for this 2024. The list is headed by Apple, which for the third consecutive year occupies the first place, and this year becomes the first brand to reach the billion-dollar mark. Apple is followed by Google, Microsoft and Amazon, companies that have also remained stable at the top of the list.
Some of the main sectors to which the most valuable brands in the world belong are: i) Technology and business services platforms, ii) Media and entertainment, iii) Fast food, iv) Financial services and Luxury, among others. Likewise, as proof of the importance of Artificial Intelligence in daily life and everyday life, Nvidia manages to climb 18 places compared to the previous year, consolidating its position in sixth place, and increasing its value by 178% compared to 2023.
With the publication of its study, Kantar once again demonstrates the relevance and influence of brands in the technological and social development of human beings. We congratulate the brands that make up this prestigious ranking and that lead with strength at a global level.
